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Our Activate Sports Nursing Bra is designed for high impact sports and all day support. Fun colours available up to an H cup. This nursing bra is amazing for the fuller bust to maximise support and comfort. It feature wide sports elastic, padded front straps and a flexible underwire. The sports fabric is breathable and the Coolmax cotton blend wicks moisture away from the fabric.
Our model is wearing a size 36D bra.
*FIT TIP - Activate is a wired firm fitting bra with no padding and we find it fits very true to size when compared to other brands.
FEATURES - full cup coverage - A-frame nursing support - flexi-wire cup support - non-padded cup - convertible racerback - one-handed drop-down nursing clips for breastfeeding - 6 hook and eye fastenings for extending band size - wider straps on larger cup sizes for added support - royal blue with lime trim and cotton blend lining - outer 75% nylon 25% elastane - inner 72% polyester 24% cotton 4% elastane - size range 32-38 band, D-H cup
PLUS free 7 day pre or postnatal exercise program!
Good, comfy, soft supportive bra bought in 2nd trimester. The idea was to wear it during pregnancy as I needed a bigger size and a more comfortable design. Then for nursing following birth. So far, so good! And I even sometimes wear it when I’m not doing sport as it’s comfy and looks good. Normally never wear an underwire but these wires are soft and flexible and don’t dig in. For high impact I recommend wearing another supportive tight/compression top with this bra - my top has a good built-in bra which helps.
Helen D.
Great supportive sports bra which I bought for running.
Elena
Size: 36 H - good fit both in the cup and band size.
Pros: full cup coverage, supportive, easy to unclip when nursing, beautiful colours and design, solid straps and wide band at the back, love the option of 6 rows of hooks, no uncomfortable stitches inside the cup.
Cons: can be seen through some clothes; I've got an issue with all tags so tend to cut them, just wish they would be better positioned to make them less uncomfortable; band under the wire can roll in occasionally; a bigger clip for nursing (like on Temptation) would be even better; comfortable for everyday use, even for sleeping, walking but wouldn't feel comfortable doing high impact exercise in it at H cup without padded cups.
Overall a brilliant bra, I bought a second one.
V Holt
I have been trying for some time to find a nursing sports bra that was supportive enough for jogging/circuits, yet was comfortable to wear. This bra is fabulous - the fit is spot-on, with lots of fasteners at the back to allow for a lot of adjustment. The bra is so comfy, yet really supportive - minimal bounce! I liked it so much I bought a second one.
Teressa
OMG I finally found a sports bra that fully supports my GG boobs!!!! I’ve tried all the well known maternity sports bras and nothing did the job. I was bouncing all over the show on a walk not to mention the shape ‘the Madonna look’ not cool. This bra won’t let you down!!! I have lift and push up look that I feel so confident to wear as maternity bras leave my boobs near my waist! Lol Thank you for finally giving us bigger ladies a great sports bra!! I may even be able to go for a run now
Naomi
Love this bra. It's my first flex wire bra since before I had my first son (who is now 2.5yrs old!) I wanted a sports bra to enable me to be more active while still having easy access for feeding. This bra is fabulous. The fit and support are great. The best nursing bra I've owned so far! Love the colours too. I have both blue and black. Tempted to purchase a third! I just hope you bring this bra out in 30 backsize too. I'm wearing a 32 at 3 months post but am usually smaller so would love to see this bra in 30 too.
Rebecca G.
This is expensive but it’s very comfortable. I can’t wear it to do any high impact but it’s great for walks, yoga, etc. Very easy for nursing.
Tansy
I can't actually believe what a difference this has made to my day to day comfort. Absolutely worth the investment.
Leah
Just got my bra in the male today: size 12F. I am currently 34 weeks pregnant and putting this bra on was just divine, comfortable- fit beautifully and you wouldn't know that it has flexiwire! AND it is nice and stretchy so it will be a great size for breastfeeding too! AND it make the girls nice and perky... no mono-boob. seriously my best buy in a while!
Lucy
As a breastfeeding mumma, I mourn the loss of my lingerie, and whilst this is no lacy spectacle, I absolutely LOVE it. Gives my huge boobs great shape and make me feel way better than any of the 7 others I bought from other places. I ended up buying both the blue and black versions of this and have recommended this bra to sooo many people. It is really good. Just wish they did swimmers in the same style.
Anna W.
I haven't tried running in the bra yet, but it's felt nice and firm for walking and fits well!
Susan W.
I was so happy with this bra - it literally pushed my boobs into positions they hadn't been in since before I got pregnant! Even better than my original non-maternity sports bra. I wish I had ordered all my maternity bras from here - I'll know for next time!
Nerina
Being of a larger cup size I've always struggled in the "sports bra" market! Nothing was ever supportive!
Now that I'm back into exercising after having my baby, this is by far the best! It's underwire doesn't dig in, I have full coverage, don't jiggle, and am happy to wear it all day! In fact I think I'm going to buy two more! Well done Hotmilk!
Katie Hamilton
So comfy and well fitting I want to wear it every day.
Ruth
I bought this as I wanted an everyday bra with flexiwire which are difficult to find in my size (14J). I took a punt on getting my 'sister size' of 16H, and it fits pretty well although I'm on the tightest rung at the back which is to be expected. It is very comfy and the cotton lining is very soft. I wouldn't dream of wearing it as a sports bra though- maybe for smaller cups, but in an H it is no more supportive than a normal bra.
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